MumPanel was born when Lynne Barcoe became a mum. Lynne spent ten years working in marketing roles in the FMCG, retail, healthcare and utility sectors for brands including Durex, Co-operative Bank and United Utilities. When her daughter was born, Lynne changed how she shopped and where she went for advice - she was asking
her trusted inner circle - other mums. And she realised that if brands could tap into this - and listen to what mums really wanted - they could create products and services that would really appeal to their target audience. Three years on and our team has built a database of thousands of mums and is lucky to work with some amazing brands.
In 2009 Lynne set up MumPanel to listen to the real voice of mums. We’ve spent the last 7 years growing, we now have a base of 20,000 voices, helping us uncover truths and deliver true independent insight. We’ve helped brands innovate, develop new products, hone their marketing strategies and get in touch with what mums really need.
But we know we need to reflect what’s happening in society and change too – and that means listening more carefully to the whole family – dads, grandparents and your extended family. And to recognise that fact we’re becoming The Family Panel (which MumPanel will be a part of).
We’re not forgetting mum – mums still remain at the heart of what we do but we’ll listen to those important influences in the family too.
So you can still sign up here to MumPanel and you will be part of The Family Panel or you can go onto our new The Family Panel site and join us there:
If you are a brand please come and see our new addition to the family at www.thefamilypanel.comClose