We know our mum and marketing stuff.
If you need an honest yet innovative way to understand, interact with and involve mums then our team can help.
We work with you to develop valuable mum insight and marketing and communication strategies that can create real impact on your bottom line.
We work with thousands of mums across the UK, who are part of our MumPanel database, connecting you within their natural networks so we can provide you with an expert insight and marketing service.
We specialise in three areas:
• New Product Development
• Spreading the Word
And our mum consultancy and MumPanel sit at the heart of everything we do. Like to work with our team or would like more information? Drop us a line.
In 2009 Lynne set up MumPanel to listen to the real voice of mums. We’ve spent the last 7 years growing, we now have a base of 20,000 voices, helping us uncover truths and deliver true independent insight. We’ve helped brands innovate, develop new products, hone their marketing strategies and get in touch with what mums really need.
But we know we need to reflect what’s happening in society and change too – and that means listening more carefully to the whole family – dads, grandparents and your extended family. And to recognise that fact we’re becoming The Family Panel (which MumPanel will be a part of).
We’re not forgetting mum – mums still remain at the heart of what we do but we’ll listen to those important influences in the family too.
So you can still sign up here to MumPanel and you will be part of The Family Panel or you can go onto our new The Family Panel site and join us there:
If you are a brand please come and see our new addition to the family at www.thefamilypanel.comClose