Get in Touch
Mums Sign Up
NPD & sense checking
spreading the word
working with agencies
At the heart of what we do is our MumPanel, made up of thousands of mums-to-be and mums across the UK with children from 0-16 years old.
What you need to know about our MumPanellists...
We have a wider direct reach to around 500,000 mums using our Hub Mums, group connections and social media.
We connect through MumPanellist's friends and their friends both out and about and online.
Our Hub Mums are those well connected - key mummy bloggers, mums who run groups, businesses or clubs.
We talk to individual mums and to groups within the safe circle of mums, for example at coffee mornings and girly nights.
We use our MumPanellists to connect to their children and gain their views.
We also connect with dads and grandparents.
We have grown our database organically and so we know our mums. The base continues to grow.
We connect with mums right across the socio-economic and ethnic spectrum.