NPD & sense checking
As you develop a new product or service how do you know it will appeal to your target audience? At MumPanel we can work with you at every stage of the product development process, from developing mum friendly concepts to sense checking packaging and communications.
Involve and include a mum (or family or child) from start to finish (or anywhere along the process) and give it the Mum Seal of Approval.
Your own MumPanel to sense check the development and implementation of your product or service. This could be a dedicated panel or be all of the MumPanellists.
MumPanel consultancy - work as part of your team and be the collective voice of mums.
Innovation workshops or idea sessions including 'meet your mums' when you talk face to face with mums.
Communication and tone of voice development.
And sense checking is a vital part of what we do at MumPanel - whether that's checking that you are asking the right questions during research or
feeding back mums' opinions after a spreading the word campaign. We're here to give you food for thought and routes to explore with mums.
Like to know more about NPD & sense checking with mums? Drop us a line.