NPD & sense checking

As you develop a new product or service how do you know it will appeal to your target audience? At MumPanel we can work with you at every stage of the product development process, from developing mum friendly concepts to sense checking packaging and communications.

And sense checking is a vital part of what we do at MumPanel - whether that's checking that you are asking the right questions during research or

feeding back mums' opinions after a spreading the word campaign. We're here to give you food for thought and routes to explore with mums.

Like to know more about NPD & sense checking with mums? Drop us a line.