The Big Mum Opinion is MumPanel’s in-depth insight into where mums are right now, their journeys and where they are going in 2014.
The Big Mum Opinion is about digging deeper. We want to get to a real understanding of where mums will be in 2014 – what they want, what they need, what brands are getting right and where companies need to work a little harder to make the right connections with families. 3000 mums took part in The Big Mum Opinion research, online, in the community and at the school gate and we've got some exciting findings to share.
If you'd like to know what mums want from brands in 2014 fill in your details below and we'll send it over.
Or if you're keen to read the headlines right now click on our infographic on your right.