At every stage of our insight process we make sure we are listening - to you, to mums, asking the right questions and keeping our ears and eyes open for the one nugget of insight that
could make you a market leader. We know sometimes it's the little things that make a big difference.
In 2009 Lynne set up MumPanel to listen to the real voice of mums. We’ve spent the last 7 years growing, we now have a base of 20,000 voices, helping us uncover truths and deliver true independent insight. We’ve helped brands innovate, develop new products, hone their marketing strategies and get in touch with what mums really need.
But we know we need to reflect what’s happening in society and change too – and that means listening more carefully to the whole family – dads, grandparents and your extended family. And to recognise that fact we’re becoming The Family Panel (which MumPanel will be a part of).
We’re not forgetting mum – mums still remain at the heart of what we do but we’ll listen to those important influences in the family too.
So you can still sign up here to MumPanel and you will be part of The Family Panel or you can go onto our new The Family Panel site and join us there:
If you are a brand please come and see our new addition to the family at www.thefamilypanel.comClose