What it consists of depends on which mums you want to connect with - but it encompasses traditional PR, blogger outreach, social media, SEO, sampling and review placement. And it's always focussed on mums which means we can work alongside or with your other agencies.
Spreading the word is always done honestly as part of a mum's day to day life - whether that's at the school gate or on facebook.
"The most powerful marketing is personal recommendation. Nothing is more viral or infectious than one of your friends going to a place and giving it his full recommendation.” Jim Meehan, Please Don't Tell.
Like to know more about spreading the word with mums? Drop us a line.
In 2009 Lynne set up MumPanel to listen to the real voice of mums. We’ve spent the last 7 years growing, we now have a base of 20,000 voices, helping us uncover truths and deliver true independent insight. We’ve helped brands innovate, develop new products, hone their marketing strategies and get in touch with what mums really need.
But we know we need to reflect what’s happening in society and change too – and that means listening more carefully to the whole family – dads, grandparents and your extended family. And to recognise that fact we’re becoming The Family Panel (which MumPanel will be a part of).
We’re not forgetting mum – mums still remain at the heart of what we do but we’ll listen to those important influences in the family too.
So you can still sign up here to MumPanel and you will be part of The Family Panel or you can go onto our new The Family Panel site and join us there:
If you are a brand please come and see our new addition to the family at www.thefamilypanel.comClose